El Portugal Fashion no Porto



Muito bonito isto tudo de termos uma semana da moda, tão importante como a semana de saldo do El Corte Ingles. Sou definitivamente contra o patrocínio de uma marca não portuguesa, na mostra da cultura e perspectiva sobre a moda em portugal.
Qual será o próximo passo? Marcas de mobiliário patrocinado pelo Ikea? Festivais Gastronómicos patrocinados pelo MacDonalds? ou mesmo apresentações públicas do país patrocinadas por outros países?
Sem nacionalismos da treta, há que dignificar o que é criado, numa prespectiva internacional.
Mas também se entende... depois de todos os problemas financeiros que o Portugal Fashion tem... Não é a promoção de concursos, cujos prémios tardam a ser pagos , que vão salvar a imagem desta instituição.
Estamos constantemente a criar parcerias entre empresas e criativos, e honestamente nem as empresas nem os criativos tiram lucro disso. O problema passa pelas organizações institucionalizadas, e pela falta de formação por parte dos desenvolvedores do projecto na área da moda.
Sim, a moda está para portugal como a área escola para um liceu.
Ainda há que referir os designers, em que salvo rara excepções, usam argumentos a posteriori em que acrescentam ao seu "estilo" habitual, argumentos que viram em vogues do ano passado dizendo, futurismo, tecnologia e modernidade...
No meu entender, há espaço e vontade para espalhar o Portugal Fashion pela cidade, ao contrário de a mandar para uma praceta improvisada. Há uma vontade de movimento e de circulação, e definitivamente se tornaria mais interessante poder ver para além de colecções de sarau, a cidade e a sua vida.
Abrir as portas da moda à cidade, é melhor do que enclausurá-la num canto espanholado.
Ser portuga, é acreditar que o Portugal Fashion é bom e que se entende a sua necessidade de dinheiro.

P.S. Não sei se alguém é pago para lá ir, mas se assim for é o maior insulto à verdadeira capacidade portuguesa.

6 comentários:

Keyser Soze disse...

A Merche, na foto, parece q tem o pescoço fracturado...Ahahah!

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